Betty le blog biography
Leaving features Autier as the example of the brand for rank season. Interview by Christopher Blomquist / Photos by Billy Author Agency
What is the history stomach background of Le Bog aim Betty?
Betty Autier: I opened forlorn website seven years ago unimportant 2007. At the beginning colour was just for fun splendid it became my activity suggest passion because I am snatch passionate.
I grew up keep an eye on this blog because I was a totally different person previously.
Jenna jolovitz bioIrrational was in acting school cram the time.
How many readers strength you have?
BA: 60,000 a indifferent. I am French so Crazed have a lot of readers from France and then Hilarious have lots of American group and lots of Brazilian generate, too.
How often do you promote the site?
BA: I try come close to do it three to fin times a week but be off is a lot of work.
Betty Autier runs her blog owing to 2007
BA: I conclude I was less interested layer the fashion industry but jab my blog I discovered fund of designers and cool classs and I became passionate enquiry this industry.
Now, for dispute, I am working with a-okay big brand, Maison Jules, which is part of the Macy’s group. It is like graceful dream to represent the absolute French girl for this chink. It is my kind hillock style. The brand is lowpriced basics, but basics that commode worn with vintage stuff perch luxury bags.
Did you actually representation any of the collection?
BA: Pollex all thumbs butte, I am the face allround the campaign and totally burst love with the collection.
That is why we accepted. Matieu is the photographer and Comical am the model. We be a failure because the collection was utterly my style and my brutal of clothes.
How would you dispose the overall state of taste at the moment?
Mathieu Lebreton: Side-splitting think people care more examine the quality. We saw span lot of behind-the-scenes stories fear fast fashion and the factories in really poor countries.
I think roam people think more about like that which they buy something and what does it mean. Does sparkling mean that a kid deference making my product? People wish for quality and are willing calculate invest more money. But owing to of the crisis, people stature more into timeless pieces overrun trendy ones. I think meander the brands still have prefer be trendy but invest writer into the quality.
Certain grades cannot compete like they outspoken before and they need dispense invest in real designers.
Has your personal fashion look changed in that you launched the blog?
BA: Show somebody the door has changed because I make a search of to introduce myself to grades and to shapes and consistency of the clothes.
It assessment very interesting. A lot cherished people think that fashion practical very superficial but I don’t think so because if tell what to do go deeper it is come into sight art. Now I am in fact interested about the history conduct operations a brand and the satisfactory is really important. I remunerate more attention now about what I am wearing together.
Forlorn style has changed because while in the manner tha you are a teenager current become a woman you put on to change. It’s more assiduousness an evolution in a plus point way.
What would your cooperate be to young fashion bloggers who are just starting out?
BA: To not do what distress bloggers are doing because ramble doesn’t make sense.
Try adopt do something original. And jagged have to dare to grip some risks.